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If you checked Nielsen Ratings, you’d think that the only people watching TV were age 54 and older (and you’d be right), and that Millennials are a black hole of immeasurable Internet content consumption—that is, until Nielsen starts measuring Netflix traffic next month.

But what does Netflix CEO Reed Hastings think about Nielsen’s bold step forward? Meh. Earlier this week, in Mexico City, he said that it’s “not very relevant” either way, according to The Hollywood Reporter.